Cadillac to Use a New Badging System Based on Torque

As you know, Cadillac is in the midst of a major transformation.

In the past twelve months, the brand has added the XT4 compact crossover and unveiled the larger XT6, which will slot between the XT5 and Escalade. The CTS, XTS and CT6 sedans are on the way out and new ones—to be named CT4 and CT5—are being developed to replace them.

In fact, Cadillac plans to launch a new or redesigned vehicle every six months through 2021, and is currently moving the contents and staff from its Cadillac House headquarters in New York (which opened in 2015) back to Warren, Michigan in order to be closer to its team of engineers and designers.

Oh, and General Motors has decided that Cadillac will lead all of its brands in developing and launching electric cars, which is expected to happen sometime in 2022.

Another significant change is set to take place, the Detroit Free Press reports. Beginning with the Cadillac XT6 and other 2020 model year vehicles, the brand will use a new torque-based badging system that will help customers understand the power differences across the lineup.

With the rise of turbocharged engines and electrified powertrains, torque is a better indicator of available power than the current system that uses engine displacement, according to Cadillac President Steve Carlisle, who said the badges will showcase “the balance between fuel economy and performance.”

Here’s where it gets tricky, at least for us in North America: Since Cadillac is a global brand and most of the world uses the metric system, the new badges will reflect torque in newton-metres (Nm) rather than pound-feet (lb.-ft.), with the numbers rounded up to the nearest 50. In the case of the XT6, the 3.6-litre V6 produces 271 lb.-ft. of torque, or 367 Nm, so that particular model will wear a “400” badge on the rear hatch.

Cadillac will make an exception for its V-series cars, although we have yet to hear how their naming system will be adjusted.

Share on Facebook

More on the subject

Detroit2020 Cadillac XT6: the Brand’s Fourth Utility Vehicle
Cadillac chose to unveil its newest SUV not at the Detroit Auto Show, but during a private event just before the show’s opening. A few hundred guests were on hand to assist the presentation of the XT6, of which images were released earlier during that day. Obviously, the XT6 is …
Toronto2019 Cadillac CT6-V and 2020 Cadillac XT6 Unveiled in Toronto
American luxury brand Cadillac premiered two new models at the Toronto Auto Show, which should both draw a fair amount of attention, although for different reasons. The 2019 Cadillac CT6-V will flaunt the company’s new twin-turbo, 4.2-litre V8 engine that is said to develop 550 horsepower and 627 pound-feet of …
News“Cadillac Live” Offers a Whole New Way to Shop for Cars
Cadillac is not only reinventing itself from a product standpoint , but also in the way it markets them and interacts with customers. The luxury car brand has transformed a 10,000-square-foot Toronto film studio into a live online showroom aptly named “Cadillac Live.” A first of its kind in North …