Despite the very low market share of electric vehicles in Canada and in the United States, in addition to the numerous issues that occurred during production ramp-up, Tesla accomplished a feat many thought would be impossible.
The Model 3 sedan, the brand’s first “affordable” EV, finished the 2018 calendar year as the eighth bestselling car in Canada with a reported 14,750 units sold. In the U.S., the Model 3 ranked 11th with 138,000 units sold during 2018, which is just as remarkable.
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In Canada, Tesla’s sedan outsold popular cars such as the Toyota Camry, the Kia Forte, the Honda Accord and the Nissan Sentra, among others. In addition, it was a few hundred units away from beating the Volkswagen Jetta and climbing to the #7 spot.
What’s even more amazing is that the first units of the 2018 Tesla Model 3 were the more expensive ones, though the vast majority found homes in the three provinces that offer green-vehicle rebates, such as Quebec (up to $8,000), British Columbia (up to $5,000 before taxes) and Ontario (up to $14,000)—though the latter’s incentive program was cancelled during 2018.
The Model 3 starts at $45,400 before freight and delivery charges for a base, rear-wheel-drive trim that offers a maximum driving range of 425 kilometres and can accelerate from 0 to 100 km/h in 5.9 seconds. The Dual Motor AWD variant is listed at $54,700 and boasts a max range of 499 km and a 0-100 km/h time of 4.8 seconds. Finally, the Performance package jacks the price up to $70,100 and allows the car to blast from 0 to 100 km/h in 3.5 seconds.