2018 Kia Rio: Trying to Turn the Tide

Strong points
  • Sophisticated styling
  • Great bang for the buck
  • Refined drive
Weak points
  • Rearward visibility limited by the small window
  • Not as spacious as some rivals
  • Small cargo area (especially with rear seats folded)
Full report

The subcompact-car segment in North America is struggling for three reasons. One, SUVs are now the hot item. Two, compact-sized cars cost only a few bucks more a month. Three, gasoline still isn’t expensive enough.

A small car such as the redesigned 2018 Kia Rio has a lot going for it, and will fulfill the needs of many people in search of reliable, stylish and comfortable transportation. So far, Canadian consumers have responded, as the Rio’s sales have increased by almost 50% in the first half of 2018 compared to the same period in 2017. That’s a significant gain, but is it enough?

The Hyundai Accent—the Rio’s cousin that shares platform, powertrain and other stuff—outsells the Kia, the Toyota Yaris, the Honda Fit, the Chevrolet Sonic, the Ford Fiesta and the Nissan Versa Note by a wide margin. This means the Koreans are pretty much dominating the subcompact car segment right now. They’re obviously doing something right.

The 2018 Kia Rio LX starts out at $14,795, before freight and delivery charges, in elegant sedan form, while the crafty 5-door version is $200 more. For that sum, we get power-adjustable and heated mirrors, keyless entry, heated front seats and steering wheel as well as a four-speaker sound system with five-inch display with USB port and Bluetooth connectivity. Adding air conditioning and cruise control, which means stepping up to the LX+, in addition to an automatic transmission, raises to price to $17,795 ($17,995 for the Rio 5-door), which is a good deal.

Photo: Michel Deslauriers

Our test car, a Rio EX Sport hatchback, is listed at $22,045 and includes 17-inch alloy wheels, a seven-inch touchscreen with Apple CarPlay and Android Auto integration, a power sunroof and automatic climate control, among other things. It’s still a good price, but a Kia Forte—or a Honda Civic, a Toyota Corolla and a Hyundai Elantra for that matter—will offer more rear-seat interior space and cargo room, more power and more overall refinement. So, it’s better to check out more affordable trim levels of the Rio.

Power comes from a 1.6-litre four-cylinder engine, basically the same one as in the previous-generation Rio. However, it’s been returned to deliver more midrange torque and improved fuel economy. Output drops from 137 to 130 horsepower, torque is down from 123 to 119 pound-feet, but consumption is down by about 0.3 L/100 km, with a combined average of 7.5. And that’s with either the six-speed manual transmission or the six-speed automatic. We managed 7.6 L/100 km during our test. By the way, for the 2019 model year, the Rio will swap its conventional automatic for a continuously variable unit, which should lower fuel consumption even more.

The 2018 Kia Rio is fun to drive, as long as you don’t expect it to perform like a MINI or a Ford Fiesta ST. Power is aplenty for the daily grind, and the engine isn’t too noisy at wide-open throttle. The ride quality of subcompact cars has improved considerably in the last ten years, and together with a well-crafted cabin, many consumers could downsize to a Rio without the feeling of buying a “cheap” vehicle.

Photo: Michel Deslauriers

As good as the Rio is, it’s not the most spacious in its category. The Versa Note is the passenger-hauling champ with its generous rear-seat legroom, while the Fit is tops in regards to maximum cargo space with the rear seatbacks folded. The Rio’s max volume of 929 litres, which partly has to do with an uneven flat floor, pales in comparison to the Fit’s 1492-litre trunk. Still, the Kia fares better than the Fiesta and the MINI.

The 2018 Kia Rio has some tough competition, but the number of adversaries is dropping with every model year. The Sonic will not live to see 2019, and the Fiesta will be dropped from our market before 2020. The only subcompact sedans left will be the Yaris, the Accent and the Rio.

As much as the Korean brands are trying to turn the tide with excellent products, it’s increasingly difficult to sell small cars, especially that SUVs such as the Kia Soul and the Hyundai Kona are more attractive right now—despite being more expensive. Still, the Rio is a valiant effort with great styling, neat interior furnishings, plenty of features for the asking price and a good warranty. If subcompact car sales are in a downward spiral, it’s not because Kia isn’t producing a competent car.

Share on Facebook

More on the subject

First Drives2018 Kia Rio5: Fully Loaded for Under $15,000
The numbers don’t lie: Quebec is fertile ground for subcompact cars, as evidenced by the fact that Kia sells 42% of its Rios here. What can we say? La Belle Province like little cars. In fact, the same is true for the Toyota Yaris, the Nissan Micra and the Versa …
NewsGenesis, Kia and Hyundai Make All-Korean J.D. Power Quality Podium
Score another victory for the Koreans in J.D. Power’s annual Initial Quality Study—only this time it’s Genesis sitting at the top instead of Kia, which ranked number one for the past two years. Overall, new-vehicle quality has increased for the fourth consecutive year and has reached its best level ever.
Spotlight on2019 Kia Forte: We’re Driving it This Week
The Car Guide will be getting behind the wheel of the Kia’s compact sedan, which receives major overhaul for the 2019 model year. Overall, the Forte is longer, higher and wider, and in addition to a new exterior design, the car receives a new cockpit that provides more rear-seat leg- …
First Drives2019 Kia Forte: The Smart Sedan
MONT-TREMBLANT, Quebec – The Forte hasn’t had it easy ever since it was introduced for the 2010 model year. At the time, it represented a good leap forward compared to the Spectra it replaced, with much-improved refinement, a more engaging drive and a more attractive design. However, competing in a …
Test Drives2018 Kia Optima: Beauty and Brains
Times are tough for midsize sedans, as they used to be bread-and-butter vehicles for every mainstream manufacturer doing business in North America. With the current shift to SUVs, passenger cars are losing ground, and yet, they’ve never been so good. A midsize sedan offers space, comfort, refinement and fuel economy, …
NewsThe Car Guide’s 2020 Best Buys: Kia Rio
Every year, The Car Guide publishes its Best Buys in nearly 30 different vehicle categories. Today we continue our review of the 2020 winners with a look at subcompact cars , a market segment deserted by a few SUV-obsessed automakers in recent years. The Kia Rio (MSRP from $15,495) lives …
News2021 Kia Rio Benefits From Mid-cycle Refresh
Three years removed from a complete redesign, the 2021 Kia Rio is due for several tweaks and updates as part of a mid-cycle refresh—bad news for the competition as the little Korean is The Car Guide ’s 2020 Best Buy in the sub-compact car segment. Before we go any further, …