2017 Toyota Prius Prime Pricing Announced

Seeing the enthusiasm of the Quebec market for hybrid and electric vehicles, Toyota will sell its 2017 Prius Prime in La Belle Province starting June 1st, before it goes on sale in other regions of Canada. Crowned the World Green Car of the Year at the 2017 New York Auto Show, the plug-in hybrid will hit Quebec showrooms with a starting MSRP of $32,990 before freight and delivery charges.

“Plug-in electric vehicle sales were up 60% in Quebec in 2016, more than anywhere else in Canada,” noted Jocelyn Daneau, zone manager for Quebec. “Quebecers were the first to embrace these types of cars and demand just keeps growing. So, it was only natural for Toyota to launch the 2017 Prius Prime - our most fuel-efficient hybrid to date—exclusively in Quebec.”

Two versions are offered. The Prius Prime includes, among other things, an audio system with seven-inch screen, SIRI Eyes Free functionality, navigation, a heated steering wheel wrapped in SofTex leather, two 4.2-inch information screens, an ECO drive monitor and an intelligent key.

The 2017 Toyota Prius Prime Technology carries an MSRP of $38,565. It piles on many advanced features such as an 11.6-inch touchscreen, Qi wireless phone charging, head-up display and blind spot monitoring with rear cross traffic alert, in addition to SofTex leather upholstery.

Share on Facebook

More on the subject

First Drives2017 Toyota Prius Prime: Beyond the Looks…
Last week, a number of Canadian journalists were invited to attend the media launch of the new 2017 Toyota Prius Prime, a plug-in version of the next-generation Prius that offers an electric range of up to 35 kilometres. As we found out, the Prime is much more than a juiced-up …
First Drives2016 Toyota Prius: the Manufacturer’s Ethos
The Camry is the bestselling car in North America and the Corolla is the world’s top seller, but the Prius is Toyota’s ethos. It’s the most eloquent demonstration of the manufacturer’s technical know-how. The Prius debuted in Japan in 1997 and then came to North America in 2000. Since then, …
Test Drives2017 Toyota Prius Prime at AJAC EcoRun
For its first year on the Canadian market, a limited number of units were available, so Toyota decided to initially launch the car in Quebec. For the 2017 model year, the plug-in hybrid version of the Toyota Prius will be exclusive to La Belle Province , where the majority of …