2018 Range Rover Velar: Fourth Member of the Family

The Car Guide is heading to London to attend the international debut of the new Range Rover Velar, which is set to be unveiled at a special event before its first official public appearance at the Geneva Motor Show next week. The Range Rover Velar will be the fourth member of the Range Rover family, joining the Range Rover Evoque, the Range Rover Sport and the Range Rover.

Why the name Velar? It was the codename given to the first Range Rover prototypes when the automaker was running tests in 1969. The word Velar comes from the Latin velaris, which means to cover or hide. As for the positioning of the new Range Rover, the make says the Velar will fall between the Range Rover Evoque, launched in 2010 at the Paris Motor Show, and the Range Rover Sport, launched in 2005.

With its Range Rover Evoque, Land Rover managed to dramatically increase sales by marketing the compact SUV as chic and stylish, even adding an innovative convertible model to the line-up last year. With the Velar, Land Rover is looking to strengthen its foothold in the SUV arena by pricing the new model lower than the Range Rover Sport as well as the Range Rover, the most prestigious of the lot.

We’ll be bringing you more details on the 2018 Range Rover Velar a little later this week. Stay tuned…

Share on Facebook

More on the subject

New Models2018 Range Rover Velar to be Unveiled on March 1
In a few days, a fourth Range Rover model will be added to the English manufacturer’s portfolio. The Velar, an entirely new model, will be positioned between the Range Rover Evoque and the Range Rover Sport . As a matter of fact, the brand believes there’s a space to fill …
First Drives2018 Range Rover Velar: World Debut in London
LONDON, England – Land Rover lifted the veil on its new Range Rover Velar during the world debut at London’s Design Museum. Fourth member of the Range Rover family, the Velar fits between the Range Rover Evoque and the Range Rover Sport, and will arrive at Canadian dealerships this summer …
New York2018 Range Rover Velar: What’s All the Hype About?
Our colleague Gabriel Gélinas recently had the chance to attend the world debut of the 2018 Range Rover Velar at a private function in London. And to be honest, we were surprised by how much interest the article generated on our site. But there’s no denying that the automaker’s efforts …
First Drives2018 Range Rover Velar: A Distinguished Off-roader
Confession: I cheated before climbing aboard the Velar. Since we were part of the 17th wave of test drivers (no joke!), a lot of reviews had already been posted online before we even got our turn. This gave me the chance to read what a few of my American colleagues …