In Montreal, John Scotti is a name that is associated with cars, especially fast Italian ones. However, the man also owns a Volvo dealership that has been offering the popular Swedish cars for decades. To keep their edge against the competition, John Scotti Volvo recently decided to modernize their dealership in a very special way: in partnership with Volvo Canada, they adopted the Volvo Retail Experience concept (which represents the way Volvo wants to treat their customers), becoming the first North-American dealership to modernize itself in this way.
The concept is based on a lot of principles, but it is first and foremost a stylistic change that has been applied to the building: the exterior, the showroom, the furniture and even the lighting has been changed to achieve a Scandinavian look.
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According to Volvo Canada’s CEO, “John Scotti Volvo is the first retailer in North America to showcase the Volvo Retail Experience concept demonstrating their continued dedication to the re-invigoration of the Volvo brand.”