Shell Lives In The Past: 39 Cents For A Litre Of Fuel

Do you remember the Eighties? The water was blue, skies were clear and gas was cheap (cheaper than it is now, at any rate).

To celebrate 3 decades refining oil in Alberta, Shell decided to relive the glory days by selling their bronze-grade fuel at $0.399 cents a litre, just like it was when they opened their first refinery.

Of course, this deal won't last: it was only for one hour during October 8, and it was only available at a few select fuel stations.

Still, it was a very clever marketing ploy, and a quick look at the brand's Twitter account shows a lot of customers were waiting at the pumps to relive this bygone era (and to save some money!)

Share on Facebook

More on the subject

NewsLess Than A Dollar For A Litre Of Fuel?
In the last few weeks, fuel prices have dropped significantly. In Quebec, it is currently around $1.21 per litre, but some fuel stations in the West will sell you the same amount for around 97 cents! According to analyst Dan McTeague, fuel prices could go even lower. Yes, you read …