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BMW needs to sell even more i

by Frédérick Boucher-Gaulin
BMW i8
Photo: BMW

BMW's CEO, Norbert Reithofer, announced that they will need to build even more electric-drive cars to meet the new, even stricter antipollution laws.

In a press conference, Reithofer said he was extremely satisfied with the global reception of the i3. Even better, the order book for the American market will open in June, generating more sales. The USA are the biggest market for electric vehicles in the world.

The other car in the i brand, the i8, is also a commercial success so far, the company having actually sold so many of them they are now on a 6 month waiting list! This, however, could become a problem. The CEO of BMW thinks that while customers are able to wait 6 months for the delivery of such an advanced vehicle, any longer than that would turn people away from the electric sports car.

According to M. Reithofer, the i brand would have to produce more than 100,000 vehicles annually to meet demand, including the i3 and i8, and whatever other electric-drive car BMW might be developing right now...

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