March 5, 2012

Beneteau Strengthens Powerboats Distribution in Canada

Beneteau Flyer Gran Turismo 49

Beneteau Flyer Gran Turismo 49

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Beneteau announces the addition of Boisvert Marine of Sorel-Tracy, Quebec Canada to the rapidly expanding lineup of dealers who represent the boatyard’s powerboats division. Boisvert Marine will carry the Flyer Gran Turismo series of express cruisers as well as Beneteau’s new Barracuda, a family-friendly range of recreational fishing boats set to debut in North America later this year.

“We’re proud to add these brands to the portfolio of powerboats we represent. No doubt the build quality, constant innovations and price positioning of Beneteau powerboats contribute to making them very attractive and competitive in our market. We recently introduced the Flyer Gran Turismo range at the Montreal and Miami boat shows where we surpassed our sales expectations. The future looks promising,” said Gaetan Boisvert, owner of Boisvert Marine.

Laurent Fabre, vice president of sales and marketing for Beneteau Powerboats North America explains, “As we continue to develop a qualified and robust distribution network, it is clear Boisvert Marine represents the ideal partner given their standing in the marine industry and reputation for providing superior customer service. We’re honored to have them join the Beneteau team.”

Beneteau is known worldwide for its sleek design, quality construction and innovation in the manufacturing of seaworthy sailing and power yachts. The Beneteau story began more than 120 years ago when Benjamin Bénéteau started building fishing trawlers in Saint-Gilles-Croix-de-Vie, France. Today, the company continues to thrive under the leadership of Benjamin Bénéteau’s granddaughter, Madame Annette Beneteau-Roux. Beneteau has grown to twenty manufacturing facilities in France, in Italy, and in Marion, South Carolina. Another production facility for powerboats is under construction in Brazil.

For more information, visit or call 1 (888) 562-5408.

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